A Rajneeesh Duggal, Arjun Bijlani and Nidhi Subbaiah starer Direct Ishq has been released this Friday. This film is not have created lot of buzz and that's why the Direct Ishq 1st day box office collection was 50 lakhs. The collection of the film is showing how the film will perform in upcoming days the reviews also not created good for the film. However the film is not that much new cast expecting Arjun Bijlani who made a debut in films through this film. However Arjun Bijlani is an renowned TV Celebrity and created lots of buzz through his now running TV show Naagin. The story of the film is situated in the holy city of Banaras in which a very own rock star girl Dolly Pandey is a rough and tough girl, because of her this image boys make distance from her. Two boys Vicky Shukla a BHU president has fall in love with the girl and on the other hand a rich and free man Kabir also has fall in love with the girl. Now it is depend on that girl which man he will select as of her perspective. The film is not doing well in the cinemas and also not getting too much screens so that's why the trade analysts have also not expected more from the film. Although there is already a big film Neerja also released on the same dates.