Kapoor & Sons has set new records for 2016. After a controlled release which saw traction primarily at major multiplexes of big cities, the Shakun Batra directed flick did well with its target audience. The film earned around 4.75 crore* more on Thursday and with this, the collections now stand around the 45 crore* mark. These are very good numbers for a film which had seen 6.85 crore coming on its Day One. Ever since then, the collections have only escalated during the weekend, and then held on very well right through the weekdays.
In the process, the film has not just enjoyed one of the best Week One of 2016 but is also the third highest grosser of the year already by going past Wazir and Ghayal Once Again. This is how the highest grossers of 2016 look like:
Airlift - 129 crore
Neerja - 75 crore (still running)
Kapoor & Sons - 45 crore* (still running)
Wazir - 41 crore
Ghayal Once Again - 40 crore
In fact when compared to some of the other key multiplexes successes of the last few months, Kapoor & Sons is doing better than Neerja [35.32 crore] and even Piku [41.42 crore]. Though the lifetime total of Piku [80 crore] is out of reach since another multiplex release of the same genre, Ki & Ka, releases next week, it is a wait and watch situation to see how much closer does it come to Neerja (expected) lifetime [76 crore].
That said, it is good to see a turnaround for Dharma which needed a solid Hit under its belt. Clearly, there is an eye for solid content being evidenced here. On the other hand Fox, which had an overhaul in its key team, is clearly seeing the difference with back to back successes of Prem Ratan Dhan Payo, Neerja and now Kapoor & Sons, each of which has been powered by some smart marketing and distribution.
Meanwhile, Himesh Reshammiya’s Teraa Surroor has now accumulated around 14.15 crore in two weeks. The film would close its lifetime at 15 crore and prove to be a plus affair for all involved due to low costs (11 crore) and pre-sales of rights.
* Final numbers awaited
Note: All collections as per production and distributor sources
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Box Office - Kapoor & Sons is SUPERB in Week One, Teraa Surroor heading for 15 crore lifetime
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