While we change channels on our television we always found one movie Sooryavansham on channel Set Max. This film even has made the record on television to telecast several times. Even some characters of the film like Heera Thakur, Radha, Gauri, Major Ranjit are popular in audience tounges. The audience has remembered the dialogues and scenes of the film. The film even has become part of the fun on social media lots of time. However, now the reason why the film comes repeatedly on Set Max has come out. According to a quora of a website,  Sony Max's marketing head is Vaishali Sharma and according to Vaishali, Sony Max has bought the rights of Sooryavansham for 100 years. So, in that case when the channel has spent that much amount on the film then it is necessary to show on television. Look who is back in RGV Sarkar 3 However, there could be another reason to repeatedly telecast of the film is that the film was released in 1999, in the same year this film of Amitabh Bachchan was also released. Although the film was much hyped at the time of release but it was a disaster at the box office. Besides this, the film is a hit on television when it comes to TRP ratings. Kabhi Khushi Kabhie Gham completed 15 years So all in all the channel is getting profit from the film by getting more and more TRPs through telecasting the film repeatedly. Let me tell you that the lead actress of the film Raghu Sanudarya is no more in the world, she died in a plane accident. You may also like :- Box office collection Superhit Movies List