The makers of film Traffic starring Manoj Bajpai, Jimmy Shergill, Divya Dutta has found a new way to promote the film. They will show the trailer of the film on the traffic signals. The trailer of the film got a very good acclaimed from the viewers, the film is based on the real life incident. Makers will also show the instructions of traffic through the trailer. Fox star studio's chief marketing officer Sikha Kapur said, The film is a story of impossible saving life rescue in which the traffic police showed a relaxing to save a life of girl by reaching Pune from Mumbai in just 150 minutes. Incredible thing is that they have to transplant the heart for that they took a living heart to Pune from Mumbai in midst of traffic. Late director Rajesh Pillai has directed the film.