Anushka Sharma’s second in-house production experiment 'Phillauri' has accumulated Rs 4.02 crore on the first day. The first-day collection of Phillauri is higher than the first day collection of 'Kahaani' which was Rs 3 crore and 'Tanu Weds Manu' which was Rs 3.2 crore, and her own first production 'NH10' with Rs 3.35 crore which had a female actor as the main lead, according to a report released by 'Fox Studios India'. The movie did particularly strong in North India and Punjab given Diljit Dosanjh’s popularity in this region. The north India has added around 52 percent of the entire first-day collections. The movie's collection in Punjab is also excellent. Vijay Singh, CEO, Fox Star Studios says, 'Phillauri is a great concept movie with a huge heart and we are happy with the start that it has owned on day one. The film has great word of mouth and it will grow today. It is a pleasant, family entertainer and perfect weekends watch for viewers across all age-groups.' Phillauri is made at a cost of Rs 21 crore and has previously recovered Rs 12 crore from satellite and music preferences. After the victory of NH10, the audience has huge expectations from Anushka Sharma’s second production test, Phillauri. The film to a large extent is seen as a step to crack away from pre-conceived notions of moviemaking. Anushka has brought together a team of young and brilliant people counting first time director Anshai Lal. Earlier, movie exhibitor Akshaye Rathi told indianexpress.com that 'Phillauri is not a volume entertainer. Unlike a Baahubali 2 or Bajrangi Bhaijaan, this movie doesn’t need to go to every edge of the country. Makers have promoted the film keeping these elements in mind. It has a restrained release on about 1100 screens. Phillauri can collect around Rs 2-3 crore on break day.' When asked if Phillauri can presume better trade over the weekend, Akshaye said, 'Not really. I am assuming the movie to collect the similar amount of Rs 2-3 crore on Saturday as well. The movie will show a growth on Sunday.' Asked if Phillauri can meet some sort of competition from 'Badrinath ki Dulhania' that just accumulated Rs 100 crore, Akshaye said, 'There is hardly any movie today that stays in theaters past two weeks unless it’s some superstar or big banner movie. Those who wanted have already watched Badrinath ki Dulhania.'