Whatever Salman Khan plays on screen his fans gave him the title same as it is like Prem, Dabangg, Bhaijaan and now Sultan. So there is no doubt makers decide the title of Salman Khan's movies after thinking too much on it because to connect with people. However this time also same happened with Sultan's title. Yes this is true the title of Sultan is immediate thinking. No one from the team of Sultan has suggested the title Sultan rather producer Ramesh Taurani has given Sultan title to the film. Actually a long time ago Ramesh has registered the title Sultan but after hearing the narration from Ali Abbas Zafar he felt that the film's title should be more powerful. So he talked with Ramesh for the title of the film and Ramesh immediately said yes to Salman Khan. Ramesh gave title Sultan to Salman and he has not charged any money for the title of the film from Yashraj films. However Salman and Ramesh has very old friendship so in this case it is just an formality for Salman Khan.